The Last Step in the Marketing Process Often Includes

question 3

Multiple Choice

The last step in the marketing process often includes

• A) collecting the cash from sales to consumers.
• B) developing a written report to summarize the results of the period's marketing activities.
• C) deciding the best way to distribute the product.
• D) building relationships with customers.

---

Definitions:

Flexible

Capable of being easily modified or adapted to new, different, or changing requirements.

Rigid

Strikingly inflexible or unyielding; not easily bent or changed in shape or structure.

Controlling

Exerting power or influence over something or someone to direct or regulate their actions.

Evaluating

The process of assessing or judging the value, significance, or condition of something based on certain criteria or standards.