Andre Is a Real Estate Agent Who Has an Idea

question 77

Multiple Choice

Andre is a real estate agent who has an idea for a software program that will help perform real estate appraisals more quickly and more accurately. He has worked with a buddy who is good at programming to develop a detailed description of what the software will do and how it differs from existing applications. Now Andre has taken this description and shown it to a number of fellow real estate agents to see if his idea appeals to them. Andre is engaging in:

• A) prototype outsourcing.
• B) test marketing.
• C) concept testing.
• D) word-of-mouth promotion.

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Definitions:

Creativeness

The ability to produce original and unusual ideas, or to make something new or imaginative.

Self-actualizers

Individuals who have realized their potentialities and seek personal growth, fulfilling their highest capacities.

Maslow

A rephrased definition for Maslow's Theory: Abraham Maslow's hierarchical framework that outlines a sequence of human needs from basic physiological needs to complex psychological growth needs culminating in self-actualization.

Intolerance

An unwillingness to accept views, beliefs, or behaviors that differ from one's own.