With Help from the Marketing Department, Engineers at Easy Electronics

question 197

Multiple Choice

With help from the marketing department, engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use. The marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by Easy's competitors. An important part of this effort is likely to be the selection of a __________ for the new modem.

• A) merchandiser
• B) brand name
• C) copyright
• D) prototype

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Definitions:

Market Price

The rate in the market at which an asset or service can be bought or sold today.

Debt-equity Ratio

A financial metric assessing a corporation's leverage, obtained by dividing all liabilities by the equity held by shareholders.

Semi-annually

Occurring or calculated twice a year, typically in the context of interest payments or other financial evaluations.

Market Value

The price at which trading of a service or asset is currently occurring in the market.