As a Marketing Manager for Kitch-It-Tools, Jim Is Frustrated with the Way

question 214

Multiple Choice

As a marketing manager for Kitch-It-Tools, Jim is frustrated with the way his organization markets their kitchen utensils. Currently Kitch-It-Tools utilizes a strategy aimed towards the largest possible number of people, relying heavily on television and radio advertising. Jim complains that the firm is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. Presently Kitch-It-Tools practices:

• A) a constant change strategy.
• B) relationship marketing.
• C) mass marketing.
• D) market segmentation.

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Definitions:

Ford Motor Company

An American multinational automaker headquartered in Dearborn, Michigan, known for its production of cars and commercial vehicles.

Horizontal Analysis

Horizontal analysis is a financial analysis technique that compares historical financial data over a series of periods to identify trends and growth patterns.

Vertical Analysis

A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets, liabilities, and equities) is represented as a proportion of the total account.

Comparative Income Statement

A financial statement that presents the revenues, expenses, and net income for multiple periods side by side for comparative purposes.