Hideki Has Just Been Transferred from a Position in His

question 16

Multiple Choice

Hideki has just been transferred from a position in his firm where he dealt with the consumer market to a new job dealing with buyers in the B2B market. Which of the following correctly identifies a key difference Hideki is likely to observe between consumer markets and business-to-business markets?

• A) Businesses focus on developing wants and needs in consumer markets, while firms work to satisfy the existing needs of the B2B market.
• B) Relationship marketing tends to be much more important in consumer markets than in the business-to-business markets.
• C) Buyers in the business-to-business markets tend to be more rational than buyers in consumer markets.
• D) Business-to-business markets make greater use of marketing intermediaries such as wholesalers and retailers than do consumer markets.

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Definitions:

Health Insurance

A type of insurance coverage that typically pays for medical, surgical, prescription drug, and sometimes dental expenses incurred by the insured.

Situational Type

This might refer to categories or classifications that are dependent on specific circumstances or contexts rather than inherent traits.

Homosexual Behavior

Actions expressing or reflecting sexual attraction towards members of the same sex.

Male Prostitute

A male who engages in sexual activities for payment.