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At Groovy Rags, a trendy retail store, manager Eon Forcer doesn't waste any time thinking about whether the employees on his shift get their breaks at a reasonable time. In fact, he claims he is hard pressed to determine which one has "worked hard enough" to even deserve a break. Earlier today, Eon remarked, "I've never met one that likes this job! They're only biding their time and here for the money." Eon's managerial style would be classified as .
Puffery
The practice of making exaggerated, subjective claims about a product or service that cannot be objectively verified, often used in advertising.
Benoit's Theory
A communicative theory proposed by William L. Benoit that focuses on image repair discourse, addressing how individuals or organizations respond to accusations or crises.
Image
The perception or representation of someone or something as seen by others or presented to the public.
Precrisis Stage
A phase in crisis management where potential threats are identified and assessed, with preventive measures being developed and implemented.
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