On the Long Flight Back from South Korea, Aaron Had

question 348

Multiple Choice

On the long flight back from South Korea, Aaron had plenty of time to reflect upon the challenges and successes of his business trip that took him to four Asian countries. His goal to sell his company's state-of-the-art bicycle pump to several foreign firms certainly could have gone better! Although the 10 companies he visited didn't turn him down, only one agreed to place an order. Representatives from one Indonesian firm and two Chinese firms asked him when he planned to come again! As Aaron reviewed his notes, he pondered, "Didn't they realize the expense of these international trips?" Aaron is experiencing:

• A)the fact that he is from a West Context Culture and the prospective buyers were from an East Context Culture.
• B) the fact that he is from a highly developed culture and the prospective buyers are from third world countries.
• C)the differences between high-context and low-context cultures.
• D)brain drain.

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Definitions:

Telemarketing

Personal selling conducted entirely by telephone, which provides a company’s marketers with a high return on their expenditures, an immediate response, and an opportunity for personalized two-way conversation.

Missionary Selling

A sales technique where the seller focuses on the benefits of the product rather than making an immediate sale, often educating the customer on the product’s value.

Potential Customers

Individuals or organizations that are likely to be interested in a company's products or services but have not yet made a purchase.

Finalizing a Sale

The process of completing a transaction wherein the buyer receives the product or service and the seller receives the payment.