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Jenna Leigh is an information savvy, 20-something person who is trying to select between two marketing job offers. She can either join a company that makes small hammers and screwdrivers for the do-it-yourself hardware store business, or she can join a company developing the fourth generation cell phone service. She is quite impressed that the hardware business is growing quite nicely in China, Mexico, and India where people are starting to expand their living spaces. She is also aware of:
Dyads
A group consisting of two persons, often used in the context of interpersonal relationships, communication studies, and social psychology.
Entitativity
The perception or quality of being a distinct entity, often used in social psychology to discuss how individuals perceive groups as coherent, unified wholes.
Prejudice
Prejudice is a preconceived opinion or judgment toward people or a group without sufficient knowledge, thought, or reason.
Stereotyping
The act of assigning oversimplified or generalized traits, behaviors, or beliefs to a particular group of people without acknowledging individual variation.
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