Planet Earth Developers Is a Large Nation-Wide Construction Company with Home

question 18

Multiple Choice

Planet Earth Developers is a large nation-wide construction company with home offices in Lansing, MI. The local media often remarks about the pristine landscaping that surrounds the home office that sits on a 30-acre complex. At the back end of the complex are several large warehouses and garages that hold large equipment. The grounds surrounding these warehouses look like a well- maintained park. Across the street from the garages are several shops and businesses. The CEO, "Planet Paul" (as his employees call him) , often talks about how thankful he is that the town permits him to store the company equipment at that site, and vows to always maintain the premises for his neighbors (the other businesses that thrive in that area) , not to mention that he asks 100 employees to come to work there everyday. Which of the following statements describes Planet Paul's business philosophy?

• A)Planet Paul is a nice guy whose company made a lot of money, so he is willing to spread it around.
• B)Planet Paul understands that even though it may cost a little more, stakeholder considerations are very important if you want your business to thrive.
• C) Planet Paul is more concerned about town politics than about the company profits. He should ask his employees if they would rather have that money in their pockets than on the lawns.
• D)Planet Paul is taking a business risk that his trucks and equipment will not make too much noise as they enter and exit the garages.

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Definitions:

Persuasive

An adjective describing something designed to convince or influence someone to adopt a certain belief or to take action.

Brand's Strengths

The unique advantages or capabilities of a brand that give it a competitive edge in the market.

Pioneering Advertisement

An advertising strategy that aims to introduce and educate the market about a new, innovative product or service for the first time.

Target Market

The specific group of consumers identified as the intended audience for a product or service, based on shared characteristics.