Greg Is Working as a Marketing Trainee for an Online

question 243

Multiple Choice

Greg is working as a marketing trainee for an online Music CD and video retailer. His boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Greg plans to provide the following response:

• A)Create a management-driven environment with lots of employee training.
• B)Create a customer-driven environment where we constantly try to create customer value.
• C) Restructure the organization so that there is always a manager on duty to chat with online customers that are having problems with their orders.
• D) Always match the promotions of our competitors. Price is the only thing customers care about.

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Definitions:

Problem Solving

The process of identifying a challenge and finding an effective solution to overcome it.

Spring Formal

A social event or dance typically held in the spring, often by schools or colleges, where attendees dress in formal wear.

Forming Subgoals

The strategy of breaking down a primary goal into smaller, more manageable objectives or tasks to facilitate achievement of the main goal.

Heuristic

Cognitive strategies or "rules of thumb" used for problem-solving that are not guaranteed to be optimal or perfect but are sufficient for reaching an immediate goal.