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The matrix approach to variance analysis
Mobile Devices
Electronic devices that are portable and support a wide range of communications, including calling, texting, and accessing the internet.
Marketing Communications
The variety of methods and channels used by companies to communicate with their market and inform them about their products or services.
Persuasion
The art of influencing or convincing others to believe or do something through reasoning or the use of emotional appeal.
Marketplace
An open space or online platform where buyers and sellers come together for the exchange of goods and services.
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