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At the break-even point
Symbols
Images, signs, or objects that represent or stand for something else, often conveying complex ideas or concepts.
Encoding
The process of converting information into a form that can be understood and utilized by an electronic system.
Communication Process
The sequence of steps by which a message is transmitted from sender to receiver, including encoding, medium selection, decoding, and feedback.
Ad Campaign
A coordinated series of advertisements, across one or several mediums, designed to achieve a specific business goal or marketing objective.
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