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Controlling Is the Process of Determining Whether Planned Goals Are

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Controlling is the process of determining whether planned goals are being met.


Definitions:

Profit Margin

A financial metric expressing the percentage of revenue that exceeds the costs of goods sold, indicating the profitability of a company's sales.

Total Asset Turnover

A financial ratio that measures the efficiency of a company's use of its assets in generating sales revenue; it is calculated by dividing sales revenue by total assets.

Return on Total Assets

A ratio indicating the efficiency of a company in generating profits from its total assets.

Return on Total Assets

This is a profitability ratio that measures how effectively a company is using its assets to generate profit.

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