Examlex
Which of the following is not true of a corporation?
Unique Selling Proposition
A branding principle that enables a brand to distinguish itself from its direct competitors (regardless of whether any unique quality actually exists).
Discourse
Written or spoken communication or debate, often referring to the exchange of ideas and information on a particular topic or issue.
Immune
Refers to the state or condition of having a natural or acquired resistance to specific pathogens or diseases.
Brand Extension
The process of leveraging the meanings and emotions associated with a particular company to a variety of different products that don’t necessarily have any relationship to one another.
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