The Method of Accounting for Uncollectible Accounts That Results in a Better

question 77

Multiple Choice

The method of accounting for uncollectible accounts that results in a better matching of expenses with revenues is the

• A) aging accounts receivable method.
• B) direct write-off method.
• C) percentage of receivables method.
• D) percentage of sales method.

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Definitions:

Promotion-to-Sales Ratio

A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the cost of promotion by the sales generated.

Integrated Marketing Communications

A strategic marketing approach that coordinates all promotional activities (advertising, PR, sales promotion, social media) to provide a consistent message across all channels.

Marketing Dashboards

Tools that aggregate and display key marketing metrics and KPIs to monitor performance and support decision-making.

Sales

The activities related to selling or the amount of goods or services sold in a given time period.