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Adjustments would not be necessary if financial statements were prepared to reflect net income from
Creating Value
The process through which companies develop products, services, or processes that are valuable to customers, thus enhancing the company's profitability and market position.
Benefits
Advantages or positive outcomes that are provided by a product, service, or job, including tangible and intangible elements.
Needs and Wants
Fundamental human requirements (needs) and desires or wishes that are not essential but desired (wants).
Customer Value
The perception of what a product or service is worth to a customer versus the possible alternatives.
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