Use the Information Below to Answer the Following Question(s)

question 20

Multiple Choice

Use the information below to answer the following question(s)
Misty Inc. launches a new range of perfumes for men and women. The probability of high consumer demand for the product is 0.6 and low consumer demand is 0.4. The probability of a favorable survey response given high consumer demand is 0.9 and the probability of a favorable survey response given low consumer demand is 0.2.
-If the marketing report is unfavorable, what is the probability of low demand?

• A) 84%
• B) 90%
• C) 87%
• D) 80%

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Definitions:

Large Request

A significant demand or query that may require substantial resources or effort to fulfill.

Small Request

A technique in persuasion and social psychology that involves asking for a minor initial request in order to increase the likelihood of compliance with a larger request later.

Agree

To consent or concur in opinion, feeling, or position, often used in contexts where individuals are in harmony or acceptance with others or decisions.

Central Route

A persuasion method that focuses on logic, facts, and the content of messages to influence beliefs or attitudes.