Use the Table Below to Answer the Following Question(s) -Calculate the Market Share Percentage in the Third Year

question 41

Multiple Choice

Use the table below to answer the following question(s) .
Dresden Pharmaceuticals has decided to go ahead and start clinical trials on a potential new drug. The total R&D costs are estimated to reach around $875,000,000 with clinical trials mounting to
$145,000,000. The current market size is estimated to be around 3,000,000 and is expected to grow at 4 percent every year. The market share Dresden hopes to capture in the first year is 7 percent, and is projected to grow by 25 percent each year for the next 4 years. A monthly prescription is anticipated to generate revenue of $420 while incurring variable costs of $150. A discount rate of 8 percent is assumed. $$\begin{array} { | l | l | } \hline \text { Dresden Pharmaceuticals } & \\\hline & \\\hline \text { Data } & \\\hline & \\\hline \text { Market Size } & 3,000,000 \\\hline \text { Unit (monthly Rx) revenue (\$) } & 420 \\\hline \text { Unit (monthly Rx) cost (\$) } & 150 \\\hline \text { Discount Rate (per cent) } & 8 \\\hline & \\\hline \text { Project Costs } & \\\hline \text { R\&D (\$) } & 875,000,000 \\\hline \text { Clinical Trials (\$) } & 145,000,000 \\\hline & \\\hline\end{array}$$
-Calculate the market share percentage in the third year.

• A) 25 percent
• B) 4 percent
• C) 11 percent
• D) 7 percent

Explain the fundamental attribution error and its implications.

Explore strategies for reducing stereotypes and enhancing cooperation among groups.

Describe self-serving biases and self-handicapping strategies.

Explain how attitudes are measured and the role of attitudes in behavior.

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Definitions:

Superego

According to Freud, is a part of the self that acts as a repository of cultural standards.

Genderizations

The process of attributing specific roles, behaviors, or values to individuals based on their gender.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or social group.

Socialization Function

The process by which individuals learn and internalize the norms, values, and behaviors appropriate to their society or social group.