Calculate the Economic Value of a Loyal Customer for a Company

question 19

Essay

Calculate the economic value of a loyal customer for a company given that the customer purchases, on an average, worth $43worth per visit and comes three times a year. The company's gross profit margin is 35 per cent with a customer defection rate of 0.4.

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Definitions:

AOQ

Average Outgoing Quality, a measure in quality control that represents the average quality level of the outgoing product after inspection and rectification processes.

AQL

Stands for "Acceptable Quality Level," a statistical measure used in quality control to determine the maximum number of defective units considered acceptable in a sample.

LTPD

Lot Tolerance Percent Defective; the highest defect rate that can be considered acceptable during the random sampling of a lot for acceptance testing.