Sendstars Is a Package Delivering Company That Recently Made a Study

question 19

Multiple Choice

Sendstars is a package delivering company that recently made a study on its customer retention and service renewal metrics. They found that most customers defected from using Sendstars' services due to customer dissatisfaction stemming from delivery personnel being rude or ill-mannered. To curb this issue, Sendstars gave special training to its employees in customer service. Which of the following data mining approaches did Sendstars employ when they decided to train their employees in customer care based on the study?

• A) association
• B) cause-and-effect modeling
• C) classification
• D) reduction

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Definitions:

Sensorineural

Related to or involving both sensory and neural mechanisms, often used to describe a type of hearing loss that results from damage to the inner ear or auditory nerve.

Conductive

Relating to the transmission of heat, sound, or electricity.

Contralateral

Relating to or affecting the opposite side of the body.

Otitis Externa

An infection of the outer ear canal, often referred to as swimmer's ear, leading to inflammation, redness, and pain.