Is a Collection of Techniques That Seek to Group or Segment

question 23

Multiple Choice

is a collection of techniques that seek to group or segment a collection of objects or observations into subsets, such that those within each subset are more closely related to one another than objects assigned to different subsets.

• A) Association rule mining
• B) Discriminant analysis
• C) Cluster analysis
• D) Logistic regression

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Definitions:

Co-Branding

A marketing partnership between at least two different brands of goods or services to leverage the strength of each brand.

Brand Equity

The value and strength of a brand that determines its worth, shaped by consumer perceptions, experiences, and associations.

Brand Awareness

Refers to how familiar the general public or target audience is with a brand and its products or services.

Product Packaging

Involves the technology and design of enclosing or protecting products for distribution, storage, sale, and use, including the process of design and production of packages.