U-BotitCom Is an Electronic Commerce Company That Sells Music Online

question 49

Multiple Choice

U-botit.com is an electronic commerce company that sells music online. It keeps a tab of what genre of music their registered customers buy. If u-botit.com were to use the data mining approach of association, which of the following actions would it take?

• A) send recommendations to customers based on their buying habits
• B) conduct surveys to customers to gauge customer satisfaction
• C) classify the customers based on the genre of music they listen to
• D) provide discounts to certain genre buyers where sales are less

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