Sendstars Is a Package Delivering Company That Recently Made a Study

question 19

Multiple Choice

Sendstars is a package delivering company that recently made a study on its customer retention and service renewal metrics. They found that most customers defected from using Sendstars' services due to customer dissatisfaction stemming from delivery personnel being rude or ill-mannered. To curb this issue, Sendstars gave special training to its employees in customer service. Which of the following data mining approaches did Sendstars employ when they decided to train their employees in customer care based on the study?

• A) association
• B) cause-and-effect modeling
• C) classification
• D) reduction

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Definitions:

Chemotherapy

A type of cancer treatment using one or more anti-cancer drugs to kill rapidly growing cells in the body.

Biopsy

A medical procedure that involves the extraction of sample tissues or cells from the body for examination to diagnose disease.

Arteriosclerosis

The thickening, hardening, and loss of elasticity of the walls of arteries which can restrict blood flow.

Angina Pectoris

A condition marked by severe chest pain due to inadequate blood flow to the heart muscle, often a symptom of coronary artery disease.