Which of the Following Is True of the Lift Value

question 47

Multiple Choice

Which of the following is true of the lift value in association rule?

• A) Its strength is directly proportional to the strength of the association rule.
• B) It cannot have a value that is more than 1 to be considered a good minimum.
• C) It provides information on the increase of the antecedent given the consequent.
• D) It does not require the expected confidence to be calculated.

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Definitions:

MR

Short for Marginal Revenue, it is the increase in revenue from selling one additional unit of a good or service.

Negative Profits

A financial loss or situation where expenses exceed revenues in a business.

Profit-Maximizing

A company's goal to achieve the highest profit possible given its products, market conditions, and operational costs.

Economic Profit

The difference between a firm's total revenues and its total costs, including both explicit and implicit costs.