Which of the Following Types of Sampling Involves Using Random

question 51

Multiple Choice

Which of the following types of sampling involves using random procedures to select a sample?

• A) judgment sampling
• B) probabilistic sampling
• C) subjective sampling
• D) convenience sampling

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Definitions:

Awareness

The degree to which consumers know about a brand, product, or service, recognizing its existence and features.

Unsought

Refers to products that consumers do not typically think about buying or do not know exists until they see them.

Specialty

Signifies a particular area of expertise or a focus on a specific type of product or service that a business offers, distinguishing it from competitors.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another, often due to positive experiences and perceived value.