Describe the Major Tools and Criteria for Decision Making

question 47

Multiple Choice

Describe the major tools and criteria for decision making. Use the chart below to answer the following two questions:
-How many gallons will be sold if the price is increased to $4.75?

• A) 833.26
• B) 843
• C) 798.72
• D) 818

---

Definitions:

Brand Awareness

How well consumers know and can identify the specific characteristics or branding of a certain brand's offerings.

BCG Matrix

A strategic planning tool that classifies a company’s business units or products into four categories (Stars, Question Marks, Cash Cows, Dogs) based on market growth and market share.

Cash Cows

Products or business units that generate significantly more money than they consume, providing a steady flow of profit to the company.