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Ramirez Stores purchased a trademark at the beginning of 2013 for $340,000.Economic benefits were expected for 10 years, but the trademark's legal life was 20 years.Also, during 2013, Ramirez incurred research and development costs of $200,000.The book value of the trademarks at December 31, 2013, is
Affect
The experience of feeling or emotion.
Marketers
Professionals who are involved in the promotion, distribution, and selling of products or services, aiming to fulfill customer needs and wants.
Economic Downturn
An economic downturn is a period when economic activity and performance decline, marked by reduced industrial production, unemployment, and a fall in spending.
Clothing Allowance
A sum of money given to cover the cost of clothing, often as part of a job requirement or allowance.
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