The Slope of A(n) _______ Curve Shows the Rate at Which

question 229

Multiple Choice

The slope of a(n) _______ curve shows the rate at which two goods can be exchanged _______ the consumer's ________ .

• A) marginal utility; which increases; marginal utility
• B) indifference; without affecting; total utility
• C) iso-utility; without affecting; budget
• D) indifference; without affecting; budget

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Definitions:

Market Segmentation

The practice of dividing a broad target market into subsets of consumers who have common needs and priorities, to design and implement strategies tailored to them.

Psychographically

An adverb relating to psychographics, the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups for marketing and other purposes.

Create Needs

The marketing strategy of generating new desires or needs among consumers for products or services they may not have previously considered.

Consumer Researcher

A professional who studies the behavior, preferences, and trends of consumers in order to better understand and predict their purchasing decisions.