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In the case of a public good, a consumer could not be a free rider.
Aristotelian Rhetoric
Aristotelian Rhetoric is the ancient art of argumentation and persuasion, as defined by Aristotle, which focuses on the use of ethos, pathos, and logos to influence an audience.
Nature of Audience
The characteristics, behaviors, and demographic features of the people intended to receive a message or product.
Aristotle's Concept
The body of philosophical doctrines developed by the ancient Greek philosopher Aristotle, encompassing various aspects of reality, ethics, and logic.
Ethos
Aristotelian concept of a source’s character or credibility in argumentation.
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