The Government Attempts to Reduce the Noise from Airplanes by Restricting

question 117

Multiple Choice

The government attempts to reduce the noise from airplanes by restricting the noise level from a jet engine to less than 50 decibels.The regulatory approach used in this action is:

• A) adverse selection.
• B) moral suasion.
• C) a marketable permit.
• D) command and control.

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Definitions:

Market Segments

The relatively homogeneous groups of prospective buyers who have common needs and will respond similarly to a marketing action.

Market Needs

The specific requirements or demands of a target market that businesses aim to satisfy with their products or services.

Marketing Program

A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Market Segmentation

Market segmentation is the process of dividing a market into distinct groups of buyers based on different needs, characteristics, or behaviors, who might require separate products or marketing strategies.