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Figure 16-1
-Refer to Figure 16-1. Moving from B to A shows a tradeoff of
Market-Based View
A strategic perspective that emphasizes the importance of external market positioning and competitive forces in determining firm success.
Firm-Level Success
A measure of a company's financial and market performance relative to its goals and competitors.
Market-Based View
A strategic approach that emphasizes the importance of external market positions and the exploitation of opportunities and threats.
Resource-Based View
A perspective in strategic management that focuses on the importance of a firm's internal capabilities in achieving competitive advantage.
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