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When consumers and producers operate under rational expectations,
Operating Income
Income from a company's main business activities, excluding expenses such as interest and taxes.
Fixed Costs
Costs that do not vary with production volume, such as rent, salaries, and insurance premiums.
Sales Mix
Refers to the combination of different products or services that a company offers, influencing overall sales and profitability.
Unit Contribution Margin
The difference between the selling price per unit and the variable costs per unit, representing how much each unit sold contributes to covering fixed costs and generating profit.
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