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In using the Internal Rate of Return method
Skinner
B.F. Skinner was a psychologist and behaviorist who developed theories of operant conditioning and introduced the concept of reinforcement.
Skinner Box
An experimental device used in behavior analysis to study animal behavior, particularly the effects of reinforcements on behavior.
Cognitive Learning
The acquisition of knowledge and understanding through thought, experience, and the senses.
Social Learning
Social learning is a theory that suggests people can learn new behaviors and information by observing others.
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