Which of the Following Statements Describes the Customer Perspective in the Balanced

question 72

Multiple Choice

Which of the following statements describes the customer perspective in the balanced scorecard?

• A)It establishes which people should be targeted as potential customers.
• B)It evaluates the profitability of specific customers rather than the profitability of specific products or services.
• C)It evaluates how well the company is performing from the viewpoint of those people who buy and use its products or services.
• D)It evaluates which customers are not profitable and should be dropped.