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Upper level managers are responsible for preparing the entire budget.
Consumers' Expectations
The beliefs or standards customers have concerning the performance and quality of a product or service before they purchase it.
Intangible
Refers to assets or properties that lack physical presence or form, such as intellectual property or brand reputation.
Service Quality
The degree to which a service meets the expectations and needs of its customers, often assessed through factors like reliability, responsiveness, and empathy.
Knowledge Gap
The difference between what is known and what needs to be known; often relevant in research and decision-making contexts.
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