Use the Following Information to Answer Questions
Division a Produces

question 59

Multiple Choice

Use the following information to answer questions
Division A produces a product that it sells to the outside market.It has compiled the following:
$$\begin{array} { l l } \text { Variable manufacturing cost per unit } & \$ 10 \\\text { Variable selling costs per unit } & \$ 3 \\\text { Total fixed manufacturing costs } & \$ 150,000 \\\text { Total fixed selling costs } & \$ 30,000 \\\text { Per unit selling price to outside buyers } & \$ 40 \\\text { Capacity in units per year } & 30,000\end{array}$$
-Division B of the same company is currently buying an identical product from an outside provider for $38 per unit.It wishes to purchase 5,000 units per year from Division A.Division A is currently selling 25,000 units of the product per year.If the internal transfer is made, Division A will not incur any selling costs.What would be the maximum transfer price per unit that Division B would be willing to accept?

• A)$10
• B)$11
• C)$38
• D)$40

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Definitions:

Competitive Parity

A firm’s strategy of setting prices that are similar to those of major competitors. Status Quo Pricing: A competitor-oriented strategy in which a firm changes prices only to meet those of competition.

IMC Budgeting

Involves allocating financial resources across various marketing communication channels as part of an Integrated Marketing Communications strategy.

Communication Budget

The financial allocation for all communication and promotional activities within a company, including advertising, public relations, and direct marketing.

Objective-and-task

A method of budget setting in marketing that involves defining specific objectives and then determining the tasks necessary to achieve these objectives.