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Companies generally set sales targets higher than break-even figures because
Stimulus
A stimulus is anything in the environment that one can respond to.
Behavior
The range of actions and mannerisms made by individuals, organisms, systems, or artificial entities in conjunction with themselves or their environment.
Frequency
The rate at which a vibration occurs that constitutes a wave, either in a material (as in sound waves), or in an electromagnetic field (as in radio waves and light).
B.F. Skinner
An influential American psychologist known for his work in behaviorism, particularly the development of the theory of operant conditioning.
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