Which of the Following Is Not a Direct Measure of Customer

question 38

Multiple Choice

Which of the following is not a direct measure of customer perceptions?

• A)Sales growth.
• B)Customer satisfaction.
• C)The number of customer complaints.
• D)Market share.
• E)All of the above are direct measures of customer perceptions.

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Definitions:

Manufacturing Overhead

All indirect costs associated with the production of goods, such as utilities, maintenance, and manager salaries.

Committed Fixed Costs

Investments in facilities, equipment, and basic organizational structure that can’t be significantly reduced even for short periods of time without making fundamental changes.

Short Run

A period in economics during which the quantities of some inputs cannot be changed, limiting the capacity to adjust production levels.

Step-Variable Cost

Refers to a cost that remains fixed for a certain level of production or activity, but can increase in a step manner when a certain threshold is exceeded.