Taking a Broader Perspective: the Problem of External Validity the Primary

question 33

Multiple Choice

Taking a Broader Perspective: The Problem of External Validity The primary advantage of multivariate designs is that they

• A)allow us to study combinations of dependent variables that better represent reality.
• B)allow us to narrow our focus to the single most important behavioral indicator.
• C)eliminate confounding by extraneous variables.
• D)increase the internal validity of an experiment.

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Definitions:

Consumer Preferences

The subjective tastes and likes that dictate the choices made by consumers regarding products or services.

Early Adopters

Individuals or businesses who start using a new product, service, or technology soon after it is launched, before the majority of the population does.

Laggards

Consumers who like to avoid change and rely on traditional products until they are no longer available.

Trialability

The extent to which a product can be tested or used on a limited basis before making a purchase decision.