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Applying Statistical Inference: An Example Marty studied whether tattoos affect employer perception of job applicant responsibility.Although the independent variable (tattoo) did not really affect employer perceptions, differences in how he treated each treatment group caused him to mistakenly reject the null hypothesis.Marty's decision illustrates
Imbalance
A state of lack of equilibrium or proportion, in physical contexts, emotional states, or relationships.
Self-Handicapping
A strategy where individuals create obstacles to their own success to protect self-esteem in case of failure.
Elaboration Likelihood Model
A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Dissonance Theory
A theory that suggests people are motivated to reduce the discomfort (dissonance) caused by inconsistencies between their beliefs and their actions.
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