Disadvantages of a Within-Subjects Design the Hypothetical Study of Car-Buying

question 59

Multiple Choice

Disadvantages of a Within-Subjects Design The hypothetical study of car-buying preferences was based on the premise that the type of car people first learn to drive influences later purchasing decisions.This study could not use a within-subjects design because

• A)it would be hopelessly confounded by order effects.
• B)researchers cannot manipulate the first car subjects learn to drive.
• C)subjects can only participate in one condition (compact or smaller car).
• D)there are large individual differences in car-buying preferences.

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Definitions:

Social Scripts

Schemata or guidelines stored in the brain that dictate behavior in specific social situations, based on cultural expectations and norms.

Desensitization

This refers to the process by which individuals become less sensitive or react less intensely to repeated stimuli or emotional triggers.

Priming Aggressive Thoughts

A process by which exposure to certain stimuli can increase the likelihood of aggressive responses in individuals.

Mere Exposure Effect

The Mere Exposure Effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.