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Introduction What Does "Between" Subjects Mean in a Between-Subjects Experiment

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Introduction What does "between" subjects mean in a between-subjects experiment?

Recognize the influence of cultural perspectives on identity and behavior.
Understand the mechanisms and effects of different persuasion techniques.
Differentiate between obedience, compliance, and persuasion in social contexts.
Grasp the concept of cognitive dissonance and its implications in attitude and behavior change.

Definitions:

Bounded Rationality

A basis for decision making that leads to a choice that is close to but not exactly the one that leads to the best possible economic outcome; the “good enough” method of decision making.

Closeout Sale

A type of sale with significantly reduced prices, aimed at clearing out inventory.

Energy Efficiency

The goal or strategy of reducing the amount of energy required to provide products and services, enhancing operational performance while reducing energy use.

Risk Averse

A tendency to prefer certainty over uncertainty, often by avoiding situations that involve risk.

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