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Social Variables The demand characteristics of an experiment may result in a subject
Blue Apron
A United States-based company that provides a meal delivery service, offering pre-portioned ingredients and recipes to subscribers.
Preferred Device
The electronic gadget (such as a smartphone, tablet, or laptop) that an individual favors for personal use or specific tasks.
Online Shopping
The process of buying goods or services over the internet from websites or applications.
Cross-channel Consumer
A consumer who uses multiple channels or platforms (e.g., online, in-store, mobile apps) to interact with and purchase from brands.
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