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Social Variables Anna participates in a social psychological experiment in which she observes pairs of lights that are briefly turned on and off in a completely darkened room.Although the distance between each pair of lights in the Hex paradigm is always identical, the experimenter asks, "Is the first pair of lights farther apart or closer together than the second pair?" This question, which implies that Anna should perceive different spacing, illustrates the concept of a
Spreading Attitude Effect
A liked or disliked person (or attitude object) may affect not only the evaluation of a second person directly associated but also others merely associated with the second person.
Automatic Activation
According to Fazio, attitudes that have a strong evaluative link to situational cues are more likely to automatically come to mind from memory.
Moderator Variable
A variable that qualifies an otherwise simple hypothesis with a view to improving its predictive power (e.g., A causes B, but only when C (the moderator) is present).
Improve Prediction
Enhancing the accuracy or effectiveness of forecasting future events or outcomes based on current data or trends.
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