Evaluating Operational Definitions When a Researcher Develops an Assessment Scale

question 69

Multiple Choice

Evaluating Operational Definitions When a researcher develops an assessment scale to help parole boards decide which prisoners would be safest to parole, she should be most concerned with the measure's

• A)construct validity.
• B)content validity.
• C)face validity.
• D)predictive validity.

---

Definitions:

Co-branded Product

A product or service offered by two or more companies under a shared branding strategy, aiming to leverage each other's brand strengths.

Comarketed Product

A product that is promoted and sold by more than one company, often as a result of a partnership or agreement between the companies.

Supplier-producer Cooperation

A collaborative relationship between suppliers and manufacturers aimed at optimizing the efficiency of production and the quality of the products through mutual effort and alignment of processes.

Marketing Mix

The set of tools that a company uses to influence demand for its product, typically categorized into four Ps: Product, Price, Place, and Promotion.