Independent and Dependent Variables in the Schachter (1959) Experiment That

question 66

Multiple Choice

Independent and Dependent Variables In the Schachter (1959) experiment that examined the relationship between anxiety and affiliation, anxiety was the

• A)confounding variable.
• B)dependent variable.
• C)independent variable.
• D)subject variable.

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Definitions:

Publicity

Nonpersonal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media.

Nonpersonal Stimulation

Nonpersonal stimulation in marketing refers to promotional activities that do not involve direct contact with the consumer, such as advertising, sales promotion, and public relations.

Pulling Strategy

Promoting a product by generating consumer demand for it, primarily through advertising and sales promotion appeals.

Pharmaceutical Company

An enterprise engaged in the research, development, production, and marketing of medications and healthcare products.