Important Considerations for Survey Items One Way to Control for Response

question 10

Multiple Choice

Important Considerations for Survey Items One way to control for response style when designing a questionnaire with
Yes/no items is to

• A)construct items with comparable social desirability.
• B)discard all yes responses for yea-sayers and all no responses for nay-sayers.
• C)emphasize the manifest content of the questions in the instructions.
• D)phrase questions so that a high score requires both yes and no answers.

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Definitions:

Central Route Change

A persuasive approach that focuses on logical arguments and content, leading to long-lasting attitude change by engaging systematic thinking.

Reactance

A stimulating response to proposals, individuals, regulations, or norms that challenge or remove certain freedoms of behavior.

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Social Comparison

The process by which individuals evaluate their own abilities, achievements, and emotional states in relation to others.