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SWOT Analysis
A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
External Consideration
The evaluation of external factors or circumstances that might affect decisions, actions, or outcomes.
Positioning Activities
Marketing efforts aimed at shaping the perception of a product or brand in the target market's mind, relative to the competition.
Target Market
A specific group of potential consumers at whom a company aims its products and services.
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