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Give an example of an Unaware-Misapplication Pitfall of chaining other than an adventitious chain. Explain how this pitfall could be avoided.
Social Exchange Theory
A theory that explains social change and stability as a process of negotiated exchanges between parties, predicting human relationships based on perceived costs and benefits.
Equity Theory
A theory that focuses on the fairness of outcomes that individuals receive in an organization, which influences their motivation and satisfaction.
Mere Exposure Effect
The tendency to prefer stimuli that we've been repeatedly exposed to, regardless of the stimuli's inherent qualities.
Brand Name
The name given to a particular product or service by its manufacturer or provider, used to distinguish it from competitors in the market.
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