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What is prerequisite to the design and implementation of a behavior modification program?
Required Return
The minimum gain needed from an investment to make it worthwhile for the investor, considering the risk associated.
Beta
A measure of a stock's volatility in relation to the overall market; a beta higher than 1 indicates higher volatility than the market, and a beta lower than 1 indicates lower.
Risk-Free Rate
The theoretical rate of return of an investment with zero risk, typically represented by the yield on government bonds.
Intrinsic Value
The actual value of a company or an asset based on underlying perception of its true value including all aspects of the business, in terms of both tangible and intangible factors.
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